How much are we prepared to pay for locally-produced food?
17 October 2006A survey carried out by the University of Reading has revealed that consumers are prepared to pay a premium for locally-produced food over imported goods. Scientists from the Department of Agriculture and Food Economics have found that on average consumers are willing to pay a premium of 88 pence per 500 grams for lamb, and 97 pence per 500 grams for strawberries for locally-sourced produce. With expert comment from Professor Bruce Traill.