Talking to media helps inform public during COVID-19 pandemic
27 March 2020
Experts from the University of Reading have been helping keep the public informed about COVID-19 as it spreads around the world.
Scientists with expertise in virology, microbiology, drugs and disease testing, along with academics with knowledge on social isolation, home schooling and job losses, have made themselves available to the media, as millions of people look for information about the coronavirus and the world’s response to fight it.
This has led to more than 100 interviews to date on some the most watched television and radio stations in the world, as well as contributions to hundreds of written articles, podcasts and video pieces. They have provided clarity on government advice, reassured people who are concerned for their safety, and responded live to listeners’ questions.
Professor Robert Van de Noort, Vice-Chancellor of the University of Reading, said: “At a time when there is so much uncertainty in the world, we are pleased that academics at the University of Reading have been able to provide some clarity by engaging with the media.
“The coronavirus pandemic has affected all parts of society and almost every part of the world. The University has a breadth of expertise and it is only right that we share it in this time of need. This is just one of the things we can do to play our role as the world works together to rise to the challenge of COVID-19.”
The University has also been proactive in producing written and video comment, to help address common questions and help the public understand more about key announcements and developments as they happen.
The time offered by Reading experts in virology, microbiology and pharmacy has increased public understanding of infection risk, disease testing and vaccine development.
Reading experts in pharmacy, psychology, economics, education, law and from Henley Business School have also provided additional analysis of the daily government conferences, pressure on the NHS, and the public response to social distancing and isolation.
Others have provided welcome advice to parents home schooling their children following school closures, and discussed the impact of sporting seasons being suspended.
See our recent daily media reports for more examples of Reading academics in the news media:
<!--[if !supportLists]-->- <!--[endif]-->Wednesday 25 March media report
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