#WeAreTogether: Local GP educators help reduce pressure on NHS workers with vital coronavirus updates13 May 2020
A partnership between the University of Reading and local firm Red Whale is ensuring General Practitioners in the UK receive clinical updates and online resources to enable them to respond to the Covid-19 pandemic.
Red Whale, a company based in the University’s Enterprise Centre, provides medical CPD (continuing professional development) for half of the UK’s GPs.
Access to Red Whale’s online learning portal is normally only available to members. However, as NHS frontline staff work under incredible pressure to care for those infected with Covid-19, Red Whale is providing free online resources and updates known as ‘Pearls’. As well as covering many other medical topics, Pearls deliver vital information and up-to-date procedural advice from Government on the virus enabling GPs to provide patients with the best care.
Martin Haley Chief Executive of Red Whale said:
Dr Blessing Mbipom, KTP Associate, said:
Reacting to changing market trends in continuing professional development provision Red Whale needed to establish their training on digital platforms including webinars and online courses.
The collaboration between the University and the company established a knowledge Transfer Partnership (KTP) in 2018, matching Red Whale’s needs with a KTP Associate, Dr Blessing Mbipom and a team of experts including Prof Rachel McCrindle, Biomedical Engineering; Professor Richard Mitchell, Computer Science; and Dr Yota Dimitriadi, Institute of Education.
Professor Rachel McCrindle from the University of Reading said:
"Seeing how the project has contributed to Red Whale’s fantastic support for GPs during the Coronavirus pandemic has been hugely motivating and highlights the benefits of industry and University collaboration”.
The KTP scheme is a part government-funded programme to encourage collaboration between businesses and universities, linking business with an academic or research organisation and a graduate. At the University of Reading the project developed a digital learning offering that complements the existing face to face offerings and saw a doubling of engagement from attendees online.