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University of Reading

Enlist digital communications to turn offers into acceptances

Monday, 16 January 2012

digital communication

For advice and training on all your social media needs as well as how to make videos and podcasts, and improving and promoting websites and webpages contact the Digital Development team

Visits to our three Open Days this year have been up by about a third on previous years. With the prospect of increased debt at the end of three years, it appears that prospective students and their parents are taking a keener interest in their choices than ever before.

It is important that we communicate the benefits of the Reading experience' to this audience in a way that engages them. We can ensure Reading stays at the forefront of their minds by keeping them interested in and excited about what the University and their choice of Department has to offer. Digital communications are a strong vehicle for managing this relationship.

The Digital Development team can support your Department to develop your use of a wide range of digital, social and new media channels of communication and make sure you get the best out of these tools.There are a lot of great examples already in use across the University.

Not all tools and channels will be appropriate for every objective so do explore the options with Digital Development if you need any advice:-

e-newsletters

The Digital Development team is pleased to announce its eNewsletter is ready for use. The system has been brought in to address the requests from colleagues in the University for communicating with a variety of audiences and prospective partners and students.

A cost effective system has been chosen that addresses user needs and expectations from email marketing communications, as well as for its flexibility to deliver email to a variety of audiences.

If you want more information and are interested in learning more about the eNewletter system before you sign up please email digitaldevelopment@reading.ac.uk. We will be happy to meet with you and discuss your needs, giving you an idea of resources required and help you decide if this is the right option for you. A simple guide to setting up, running an eNewsletter campaign and costs will also be provided to you.

Facebook

Build a community around your department

Twitter

Keep your community updated with snippets of the latest goings on in your department, on your blogs, on your facebook page.. whatever!

Blogs

Showcase the academic thinking in your department and what students can expect to learn

News feeds from your blog to populate your Department webpages

Easily embed the content and news from your blog to your CMS web pages

Image sharing and slideshows

Using imagery is a great way of communicating what it's really like at Reading

YouTube and audio/video

RSS feeds of University news and blogs

Share your content and allow others to subscribe and receive automatic updates

Network your content

Quality and results

Make sure that what you're doing is effective

  • Find out how (or whether) your content and messages are being used with tools like Google Analytics, YouTube and facebook insights,
  • Easily identify broken links and typos that might be damaging your conversions with SiteCheck

Advice, training, and documentation on all of these as well as how to make videos and podcasts, and improving and promoting websites and webpages

Contact the Digital Development team at Digital Development (using Outlook) or digitaldevelopment@reading.ac.uk (external)