Our name in lights at the stadium

Wednesday, 15 August 2012

inside the Madejski Stadium

The University has joined forces with the town's Premier League football club to advertise the University to 2.9 billion people in over 200 countries.

From this Saturday, the University will be featured on LED advertising boards around the stadium, taking the opportunity to reach a world-wide audience in the same way as other famous brands such as Pepsi and Adidas do.

Now that Reading Football Team are in the Premier league, every 10 minutes or so throughout each home game for the 2012/13 season , at least 19,000 people within the stadium and billions of people world-wide watching on television will see the University's advert designed by the University's Design and Print Studio.

As well as excellent International TV coverage, the University will also be featured in two match day programmes to promote the October and June Open days.

If you are watching the Reading v Stoke City match on the television this weekend, look out for the University advert.