'Ready' campaign shortlisted

Wednesday, 18 March 2015

Good luck to our Marketing, Communication and Engagement team tonight who are representing University of Reading at the 2015 Guardian Higher Education Network awards ceremony. Our UK undergraduate student recruitment marketing and engagement campaign (including transforming our Open Days and our presence at Higher Education fairs) has been shortlisted for a marketing and comms campaign award in the 2015 Guardian Higher Education Network Awards.

Last year, the team embarked on ambitious undergraduate recruitment activity which aimed to attract initial interest from the right students through the ‘Ready' campaign and to make them passionate about applying through transforming Open Days to make them sector-leading. The campaign was part of the University's drive to raise aspiration and interest among prospective students and their influencers and ultimately increase applications for 2015 entry.