Be Red: undergraduate campaign to showcase Reading's real-world impact

Monday, 16 April 2018

Our research impact and alumni success stories take centre-stage in this year’s undergraduate campaign, evidencing that Reading has the ability to make our world a better place.

We are using digital and social channels, supported by a new media agency, to extend our reach and show potential students - through compelling stories - the impact they could have.

When you study at the University of Reading, you gain more than a degree: you work with academics and students who are game-changers.

“Be Red” is the campaign proposition, which will feature on digital banner adverts and on posters across our campuses. We’re also highlighting our relationship with Reading Festival.

The campaign launches on Monday 23 April to attract students to the open days in June and October but, more importantly, to inspire them to explore their potential and invite them to “Be Red”. 

For more information contact the Marketing & Campaigns team on 0118 378 3827.